Unclear priorities
Too many possible use cases make it difficult to know where to begin.
AI Strategy for Elite Sport
The Sports Performance AI Bottleneck Audit
Identify the workflow, capability or organisational constraint preventing your department from using AI safely and productively, and leave with a sequenced 90 day plan.
Discuss the AI Bottleneck AuditWhy Context Matters
AI ambition is rarely the bottleneck.
Many performance and medical teams know AI could improve their work, but lack clarity on where it belongs, what to prioritise and what they can safely trust. The right starting point is diagnosis, not technology.
David has studied with London Business School, London Interdisciplinary School, HEC Paris, and the University of Chicago Booth School of Business MasterClass Executive in collaboration with OpenAI. He is also part of the Alliance Mastermind with Steven Kotler on abundance, AI and exponential technologies.
Fragmented workflows
Important work is spread across disconnected systems, handovers and informal processes.
Limited organisational context
Generic tools and use cases fail to reflect how the department actually operates.
Unclear ownership
Responsibility for evaluation, implementation and adoption is not clearly assigned.
Governance and risk concerns
Teams need confidence about safe use, professional standards and appropriate oversight
Unclear priorities
Separate high-value, low-risk opportunities from tools and ideas that should be deferred.
Human and AI Approach
Connect AI opportunity to how the department actually works.
CORE PRINCIPLES
01.
Assist, Automate, Augment
Map recurring work to understand where AI should support people, complete work automatically or strengthen professional capability.
02
The Jagged Frontier
Identify which tasks sit within AI’s reliable capabilities, which sit outside them and which require a human reviewer.
03
Human Judgement
Protect the decisions, responsibilities and areas of professional judgement that must remain human led.
WHO IT’S FOR
A people-led approach
to AI strategy in elite sport.
Designed for organisations that want to understand where AI can create meaningful value, while bringing leadership, performance, medical and cross-functional teams around a clear path forward.
01.
Leadership
Set clear AI priorities, align your people and build a practical path from ambition to action.
02.
Performance
Identify where AI can streamline workflows, connect performance insights and support better decisions.
03.
Medical
Explore AI opportunities in medical workflows while keeping clinical judgement, privacy and accountability central.
04.
Cross-Functional Teams
Connect expertise, improve knowledge flow and build shared ways of working with AI across departments.
COMMERCIAL PATHWAY
From clarity to implementation.
01.
20 Minute Fit Scan
Establish the stakes, pain, urgency and authority. Outcome: Decide whether a genuine bottleneck exists.
02.
AI Bottleneck Audit
Identify the highest leverage organisational, workflow, leadership or capability constraint. Deliverable: AI Bottleneck Dossier.
03.
90 Day Implementation Sprint
Redesign and test the priority workflows identified through the audit. Outcome: Working pilots, governance and adoption.
04.
04. Strategic Advisory
Embed and expand the system over time. Outcome: An ongoing AI native operating model.
Audit Outputs
What the AI Bottleneck Audit produces.
Root Constraint
The primary organisational, workflow, leadership or capability bottleneck slowing adoption.
Workflow Map
Recurring work mapped across Assist, Automate, Augment and Human Only.
Jagged Frontier Map
Tasks identified as inside the reliable AI frontier, outside it or requiring a reviewer.
Cost of Constraint
Where the current system is losing time, attention, consistency, knowledge or decision quality.
First Three Use Cases
Three high value, low risk workflows to test.
90 Day Sequence
What should happen first, second and third, with owners and success measures.
What Not to Do
Tools, use cases and investments the department should deliberately defer.
SCOPE
A valuable diagnostic in its own right.
The AI Bottleneck Audit is designed to create clarity before any implementation decision. The 90 Day Implementation Sprint and ongoing Strategic Advisory are separately scoped based on the priorities identified through the audit.
Discuss the AI Bottleneck AuditLooking for a shorter starting point?
The 3 Hour 5 Cs and AI Workshop gives leadership teams a focused space to explore organisational readiness, discuss opportunities and establish practical next steps.